The W Hotel Dallas is, by my knowledge, the most recent recognizable hotel in Dallas. Located in victory park, the W hotel attracts a mainly younger crowd looking for a luxurious hotel stay.  Built in 2006, the W Hotel Dallas is a 33 story hotel that appears sharp and modern. When I first went inside I was almost taken back as to how nice the place was. It was one of the nicest hotels I had ever been in. Various pools and lofts allow for multiple groups of people to enjoy the Dallas skyline while relaxing and spending time with friends. Because of the Brand “W” they try to reference it as much as they can. The most obvious way being the giant W logo that lights up on the sides of the building.