Also in New York, I want to write about a building that hasn’t been seen properly by anyone for decades but lies in one of the most visited places in the world. Two Times Square (or the Ramada Renaissance Times Square) is almost completely covered in video screens that display some of the most expensive advertisements in the world. I think that it says a lot about the role of architecture in business. For centuries, architecture served as an important marketing tool. The grandeur of New York’s early skyscrapers made it the place to do business in style. At a certain point, however, the exterior of a building becomes worth so much money that aesthetics don’t matter. This struck me negatively when I visited times square – there is certainly a metaphor to be made about commerce killing art. But the commerce in Times Square certainly can be seen as art, and thus the video screens as renovations rather than just cover-ups. They say that New York never sleeps, and my visit to times square certainly gave me that feeling as night turned into day under the light of the advertisements. Two Times Square was designed (originally) by Costas Kondylis & Partners LLP Architects & Mayers & Schiff Associates PC.  Picture Source